Sizing Up Facebook

by Eric Wyatt | Sep 17, 2018 | Brand Elements, Touchpoints and Interaction

GETTING FACEBOOK SQUARED AWAY As you set out to establish your brand’s Facebook page, you will find out that a very large portion of Facebook Interaction is based on visuals. Visual interaction is an important aspect of your brand’s success on Facebook. In...

Social Connection: Facebook

by Eric Wyatt | Sep 17, 2018 | General, Touchpoints and Interaction

THE WORLD IS ON FACEBOOK Unless you have been living under a rock for the last several years, you know that Facebook is the king of social media. With more than 2.2 billion active monthly users, it is potentially a great way for your brand to reach out and engage with...

The Branding Misconception

by Eric Wyatt | Sep 17, 2018 | Brand Basics, Episode

FollowFollow Over the years I have had many discussions with people regarding branding. Over these 16+ years, a common misconception has come up. This misconception can lead people on a misguided path that can cause trouble for their brand later on. Transcript This...

Social Media and Your Brand

by Eric Wyatt | Sep 10, 2018 | Brand Ideals, General

SOCIAL CHOICE EQUALS SO MANY CHOICES In today’s connected world there is no denying that social media is prevalent. You are more than likely aware of the various social-media platforms offered by companies such as Facebook, YouTube, and Instagram. Besides these...

The Soda & Brand Connection: Improving your Brand with Connections

by Eric Wyatt | Sep 10, 2018 | Brand Dynamics, Episode, General

FollowFollow What is the connection with your brand? How do you connect with your brand, and how do your customers connect with your brand? Focusing on the ways you can improve your connections with everyone who interacts with your brand, allows your brand to stand...