8 Traits of Effective Brand Stories
IN THE BEGINNINGAs humans, we are drawn to a good story. Perhaps its somehow written in our DNA. Ever since Nog told the story of his hunting expedition to his fellow cavemen, we have used stories to get our point across. Whether the story is presented visually,...
6 Tips to Network
GROWING TAKES ACTION As a brander, you need to know how to build your brand. No brand has ever been successful by doing the same thing day in and day out and gotten different results. As you build your brand you need to be ready to adapt to new ways of doing things....
4 Things Your Brand Can Learn from Lego
LEG GODT IS TO PLAY WELL In 1932 one of the world’s most valuable toy brands was founded in Billund, Denmark. When it was first formed, however, it was not a toy company—it started as a manufacturer of stepladders, ironing boards, stools, and wooden toys. Within...
The Soda & Brand Connection: Improving your Brand with Connections
FollowFollow What is the connection with your brand? How do you connect with your brand, and how do your customers connect with your brand? Focusing on the ways you can improve your connections with everyone who interacts with your brand, allows your brand to stand...
Identity and Visualization: Present Visual Strategy
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Now that you have worked through...
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