Creating Your Brand
The Branding Process
People—the heart and soul of every brand throughout the world. Every day these people are working hard. They’re working to expand their passion, they’re putting their heart and soul into expanding their brand.
Discover how to take your passion and turn it into an effective brand. The world is waiting for what your brand has to offer. Discover how to Make Your Brand Better.
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What is holding your brand back?
Branding is vital and important to you and your product. With so much at stake when it comes to your brand, it can seem daunting and even difficult to know where to start. Take control of your brand’s power!
YOU ARE MAKING BRANDING MISTAKES
All companies do, no matter their size or annual sales. These mistakes can be costly and damaging to the effectiveness and life of your brand. Do you know the top branding mistakes? If you did, you could better avoid them. 17 Mistakes that Can Harm Your Brand guides you through these all-too-common mistakes and helps you ensure your brand has the power you expect.
Latest Articles
Touchpoints & Interaction: Apply Brand Architecture
Your brand architecture has been decided on, now you need to apply it everywhere the affects your brand.
Touchpoints & Interaction: Develop Brand System
Do you know, your brand system impacts the success of your brand? If not properly understood and thought out it can damage your brand.
Touchpoints & Interaction: Prioritize and Design Applications
Having Created your visual identity, it is important to identify the applications that impact your brand and prioritize their impact to your brand.
Touchpoints & Interaction: Initiate Trademark Registration
It is important to protect your brand; Trademark registration provides the protection you need. Do you know the trademark process?
Touchpoints & Interaction: Develop Look and Feel
With Visual Identity designed how does it carry over to other areas impacting your look and feel?
Touchpoints & Interaction: Finalize Identity Design
Now that your visual identity presentation is done, you’re ready to finalize your identity.
