Creating Your Brand

The Branding Process

People—the heart and soul of every brand throughout the world. Every day these people are working hard. They’re working to expand their passion, they’re putting their heart and soul into expanding their brand.

Discover how to take your passion and turn it into an effective brand. The world is waiting for what your brand has to offer.  Discover how to Make Your Brand Better.

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What is holding your brand back?

Branding is vital and important to you and your product. With so much at stake when it comes to your brand, it can seem daunting and even difficult to know where to start. Take control of your brand’s power!


All companies do, no matter their size or annual sales. These mistakes can be costly and damaging to the effectiveness and life of your brand. Do you know the top branding mistakes? If you did, you could better avoid them.

17 Mistakes that Can Harm Your Brand guides you through these all-too-common mistakes and helps you ensure your brand has the power you expect.

MAke Your BRand Better

Discovering My True Geak

I am a Geak, not a GEEK but rather a GEAK, and being this geak is my “why.” Let me explain my GEAK to you.

The Most Valuable Brand Sign Ever

While talking with this owner in her small office I turned around and saw the most valuable brand sign ever. Consisting of three simple words. 

Touchpoint Headache

With well over 90 base, brand touchpoints, the way you connect with customers is always increasing. The tough part comes in adding new ways.

Removing I Don’t Care

Three little words can cause your brand immense trouble down the road. “I don’t care” may seem harmless, however It can lead to trouble down the road.

Generational Branding

Generational Groups are a great way to connect with customers most likely to use your brand. Do you know the differences between generational groups.

Believing In Your Brand

As we move our brands forward we often wonder If people will receive our brand the way we want them to. We should make sure that we believe in our brand.

Make Your Brand Better

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