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THE CUSTOMER EXPERIENCE As we set out to establish our brand, there is an interesting effect that takes place. Entrepreneurs tend to begin separating their brand from what we expect personally from any other brand or business. We fall into traps that if another brand...
Branded Hashtag How-to
CONNECT WITH THE POWER OF # In today’s branding world the term hashtag is a recognizable term. In the years before social media, the simple # symbol was known by a few names—number sign, pound sign, the symbol above the 3 on the keyboard, etc. It wasn’t...
Sizing Up Facebook
GETTING FACEBOOK SQUARED AWAY As you set out to establish your brand’s Facebook page, you will find out that a very large portion of Facebook Interaction is based on visuals. Visual interaction is an important aspect of your brand’s success on Facebook. In...
Social Connection: Facebook
THE WORLD IS ON FACEBOOK Unless you have been living under a rock for the last several years, you know that Facebook is the king of social media. With more than 2.2 billion active monthly users, it is potentially a great way for your brand to reach out and engage with...
Touchpoints & Interaction: Apply Brand Architecture
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: The final step of Phase 4,...
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