Wordless Brandmark

by Eric Wyatt | Jan 14, 2019 | Brand Basics, Clarifying and Articulation, Identity and Visualize, Managing and Extending, Research and Discovery

Wordless Brandmark By: Eric Wyatt When a brand reaches 80% recognition are they at the point they can drop their name from their logo? One brand thinks so. FollowFollow GET THEM LETTERS OUT OF HERE When you scroll down in a moment, I’m going to show you a brand...

5 Things for The New Year

by Eric Wyatt | Jan 1, 2019 | Brand Basics, Brand Ideals

START THE YEAR OFF RIGHT So here you are—it’s the end of the year and you’re waiting for the ball to drop. You reflect back to what you were doing 12 months ago, and you remember being in the same spot you are now. You know you want to make a difference in the...

End of Year Checklist

by Eric Wyatt | Dec 24, 2018 | Brand Basics, Brand Dynamics, Managing and Extending

GET READY WITH A CHECK The end of any year brings with it a certain number of things—reflection, goal setting, resolutions, and so forth. The end of year also allows a natural time to look back and think about certain areas affecting your brand. You can evaluate what...

When it’s Time to Rebrand

by Eric Wyatt | Dec 24, 2018 | Brand Basics

IS A REBRAND IN YOUR FUTURE? Branding, when done properly, takes time and effort. Quite honestly, building your brand is a process that will tire some people out. For others, however, they will feel invigorated at the daily challenges and rewards that come from...

Discovering My True Geak

by Eric Wyatt | Nov 13, 2018 | Brand Basics, Brand Ideals, Episode

FollowFollow After a busy week, I needed to share with you about my Inner Geak, and how being a Geak helped me discover my Why. Your why is important in setting up your brand and finding balance in your life. You may have noticed this last week there was no...

The Most Valuable Brand Sign Ever

by Eric Wyatt | Oct 30, 2018 | Brand Basics, Brand Ideals, Episode

FollowFollow Recently I was talking with the owner of a small, single theater, movie house. The theater is loved by the community and does modestly well for a small town theater. While talking with this owner in her small office I turned around and saw the most...