17 Mistakes that Can Harm Your Brand | 2018 Edition
A Guide for Entrepreneurs, Corporate Brand Managers, and CEOs
YOU ARE MAKING BRANDING MISTAKES
All companies do, no matter their size or annual sales. These mistakes can be costly and damaging to the effectiveness and life of your brand. Do you know the top branding mistakes? If you did, you could better avoid them. 17 Mistakes that Can Harm Your Brand guides you through these all-too-common mistakes and helps you ensure your brand has the power you expect.
Over the course of my professional life I have worked with and for people from a wide range of industries, from Fortune 500 companies down to sole proprietorships; from software companies to manufacturing firms. Each of them had a product to sell or something they wanted to offer people. In other words, each of them had a brand. Over the years I became aware of and discovered a thread that was common among all of those companies: They all needed to better understand the significance of the brand they were offering.
Quite honestly, your brand is something you should work on day in and day out. When you better understand the mistakes that are often made, you can better navigate the sometimes tricky waters of effectively developing your own brand.
Eric Wyatt —The Branding Power Guy
Page Count: 39
Overview of Book Chapters
Failing to Understand the Importance of Your Brand
Settling for a Sub-Par Brand Name
Falling for Low-Cost Branding Promises
Confusing Your Logo with Your Brand
Forgetting to Establish Defined Brand Guidelines
Cheating on Your Brand Guidelines
Trying to Be Trendy
Neglecting Your Website
Failing to Think Globally Even If You are Only Local Now
Dismissing or Neglecting Social Media
Improperly Revitalizing Your Brand
Not Understanding the Difference between Branding and Marketing
Not Policing Your Brand’s Usage
Being a Copycat
Forgetting that Customer Service is a Part of Your Brand