8 Traits of Effective Brand Stories
IN THE BEGINNINGAs humans, we are drawn to a good story. Perhaps its somehow written in our DNA. Ever since Nog told the story of his hunting expedition to his fellow cavemen, we have used stories to get our point across. Whether the story is presented visually,...
Conference Attendee
MORE THAN AN ATTENDEE People attend conferences every day throughout the world. In fact, it is estimated that over 1.5 billion people attend business events worldwide every year. With conferences ranging from free to thousands of dollars per attendee, not including...
Family and Your Brand
FollowFollow Involving your family in your brand and what you do is a great way to improve what your doing. Your ability to involve your family can help cause a renewed invigoration, and help you find better joy in your brand. So I want to take a moment and talk about...
Bohemian Branding
I SEE A LITTLE SILLOETTO As a young man in 1992, I attended a movie featuring a song that introduced me to a musical group that I had never heard before. Wayne’s Worldintroduced not only me but a whole new generation to the musical genius of a band from England...
Finding Balance
A BALANCING ACTIt is not uncommon to find someone working at their desk or a table at 4:00 o’clock in the morning, somewhere in the world. They’re working on the “big project” that is going on at the moment. There is nothing wrong with working...
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