Branded Hashtag How-to
CONNECT WITH THE POWER OF # In today’s branding world the term hashtag is a recognizable term. In the years before social media, the simple # symbol was known by a few names—number sign, pound sign, the symbol above the 3 on the keyboard, etc. It wasn’t...
Fonts and Branding
May The Fonts Be With You As you know–hopefully–brand building is about stories, connections, and making an impact. One area at which you need to look that actually helps you in all aspects of your brand is your brand’s choice in fonts. The question that many...
Brand Overview Effect
FollowFollow Many Astronauts, when they travel into space, experience a cognitive shift. Known at the Overview Effect, they experience a change of perception. By being able to see the whole Earth they understand more the importace humans have on the Earth, And how we...
Social Connection: Facebook
THE WORLD IS ON FACEBOOK Unless you have been living under a rock for the last several years, you know that Facebook is the king of social media. With more than 2.2 billion active monthly users, it is potentially a great way for your brand to reach out and engage with...
Social Media and Your Brand
SOCIAL CHOICE EQUALS SO MANY CHOICES In today’s connected world there is no denying that social media is prevalent. You are more than likely aware of the various social-media platforms offered by companies such as Facebook, YouTube, and Instagram. Besides these...
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