Researching allows you to gather information on the vision, goals, and values for your brand. You conduct market research and competitive comparisons. You do research which often results in a “audit readout” presented to key stakeholders. A common mistake is that many think this phase is as simple as saying “Oh, I have an idea.” The idea is just the seed; there is still much to do in this phase in order to make the seed viable.
Interviewing Key Stakeholders provides valuable insights that are vital to the research and discovery phase of branding, do you know how to start?