The Soda & Brand Connection: Improving your Brand with Connections

by Eric Wyatt | Sep 10, 2018 | Brand Dynamics, Episode, General

FollowFollow What is the connection with your brand? How do you connect with your brand, and how do your customers connect with your brand? Focusing on the ways you can improve your connections with everyone who interacts with your brand, allows your brand to stand...

Identity and Visualization: Finalize Brand Architecture

by Eric Wyatt | Jul 23, 2018 | General, Identity and Visualize

STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Finalizing your brand architecture...

What Is Your Position?

by Eric Wyatt | May 10, 2018 | Brand Basics, General

Brand Position and Taglines are not Interchangeable As you know by now, taglines are a helpful part of your brand, and as we’ve discussed there is often a misconception when it comes to taglines vs. brand position . It is easy to understand how they can be...

Touchpoints All Around

by Eric Wyatt | Apr 21, 2018 | Brand Basics, General

Getting Intouch With Customers While building and focusing on your brand, one part to keep in mind is the concept of touchpoints. Brand touchpoints include the people, places, or items that enable communication between your brand and your customers or potential...