Your Brands History
FollowFollow We work hard to build our brands. Everyday the work we put in, is an effort to build and establish something that impacts the world. Your brands story continues to grow day by day. However, one of these days you won’t be here to help it anymore,...
Commonly Overlooked Naming Problem
FollowFollow Entrepreneurs often tend to take the easy way out when it comes to naming their brand, product, or business. This creates problems that are often not present at the beginning, but overtime they begin to show. Are you hurting the chances of customers...
Brand Overview Effect
FollowFollow Many Astronauts, when they travel into space, experience a cognitive shift. Known at the Overview Effect, they experience a change of perception. By being able to see the whole Earth they understand more the importace humans have on the Earth, And how we...
The Branding Misconception
FollowFollow Over the years I have had many discussions with people regarding branding. Over these 16+ years, a common misconception has come up. This misconception can lead people on a misguided path that can cause trouble for their brand later on. Transcript This...
The Soda & Brand Connection: Improving your Brand with Connections
FollowFollow What is the connection with your brand? How do you connect with your brand, and how do your customers connect with your brand? Focusing on the ways you can improve your connections with everyone who interacts with your brand, allows your brand to stand...
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