Consumer Stats

by Eric Wyatt | Nov 19, 2018 | Brand Ideals, Research and Discovery

WHAT’S IN A STAT? Often as we set out to establish our brand we have to wear many hats. This seems to be the case for any size company, but is even more true for entrepreneurs. As entrepreneurs, there are days where you wear every preverbal hat possible—CEO...

Discovering My True Geak

by Eric Wyatt | Nov 13, 2018 | Brand Basics, Brand Ideals, Episode

FollowFollow After a busy week, I needed to share with you about my Inner Geak, and how being a Geak helped me discover my Why. Your why is important in setting up your brand and finding balance in your life. You may have noticed this last week there was no...

The Most Valuable Brand Sign Ever

by Eric Wyatt | Oct 30, 2018 | Brand Basics, Brand Ideals, Episode

FollowFollow Recently I was talking with the owner of a small, single theater, movie house. The theater is loved by the community and does modestly well for a small town theater. While talking with this owner in her small office I turned around and saw the most...

Touchpoint Headache

by Eric Wyatt | Oct 30, 2018 | Brand Ideals, Managing and Extending

A PLETHORA OF TOUCHPOINTS The topic of touchpointsisn’t anything new here at BrandingPower. We have discussed and shared touchpoint ideas before. Knowing and understanding the touchpoints that will best resonate with your customers is important. Knowing the...

Removing I Don’t Care

by Eric Wyatt | Oct 23, 2018 | Brand Ideals, Episode

FollowFollow Three little words can cause your brand immense trouble down the road. “I don’t care” may seem harmless, however even a small sense of not caring can lead to not caring about other matters relating to your brand. So I was having a...

4 Things Your Brand Can Learn from Lego

by Eric Wyatt | Oct 15, 2018 | Brand Dynamics, Brand Ideals, Case Studies

LEG GODT IS TO PLAY WELL In 1932 one of the world’s most valuable toy brands was founded in Billund, Denmark. When it was first formed, however, it was not a toy company—it started as a manufacturer of stepladders, ironing boards, stools, and wooden toys. Within...