Consumer Stats
WHAT’S IN A STAT? Often as we set out to establish our brand we have to wear many hats. This seems to be the case for any size company, but is even more true for entrepreneurs. As entrepreneurs, there are days where you wear every preverbal hat possible—CEO...
Generational Branding
GENERATIONS OF PEOPLE Establishing your brand means understanding your customers. Establishing your brand avatars helps in crafting an understanding of the people your brand will appeal to. Often as we go through setting up our avatars we often focus a lot on gender,...
Research and Discovery: Preparing and Presenting Your Audit Readout
YOUR HARD WORK HAS PRODUCED RESULTS This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Over the last couple of...
Research and Discovery: Brand and Brand Architecture
Branding Has Many Parts and Types This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: This article covers the...
Research and Discovery: Audits
What Is an Audit? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book I outline five phases of the branding process: This article covers the fourth part of the...
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