Customer Service Week Takeaways
CUSTOMER SERVICE THIS LAST WEEK This last week, here in the United States, it was National Customer Service Week. National Customer Service Week was established back in 1984 by the International Customer Service Association (ICSA). In 1992 the U.S. Congress proclaimed...
Social Media and Your Brand
SOCIAL CHOICE EQUALS SO MANY CHOICES In today’s connected world there is no denying that social media is prevalent. You are more than likely aware of the various social-media platforms offered by companies such as Facebook, YouTube, and Instagram. Besides these...
The Overlooked Brand Ambassadors
Brand Ambassadors All Around Let me ask you a simple question: Does your brand have any brand ambassadors? If you answered ‘No,’ you might want to rethink that. No matter what size of business you have, you have brand ambassadors. Brand ambassadors tend to...
Who Is Your Avatar?
Customer Avatars Let’s face it, if you’re building a brand you’re dealing with customers. Your customers, no matter what type of business you are running, have personalities. Getting to know your customers and knowing their personalities will help...
What is Your Why
Why Ask Why? Often brands or businesses start out with a single idea. Once they have an idea they tend to start thinking about how they will bring that idea to the masses. Often the planning or explanation of their new idea goes something like this: “I’ve...
See More Book Selection by visiting our Selected Reads Page
