by Eric Wyatt | Jan 14, 2019 | Brand Basics, Clarifying and Articulation, Identity and Visualize, Managing and Extending, Research and Discovery
Wordless Brandmark By: Eric Wyatt When a brand reaches 80% recognition are they at the point they can drop their name from their logo? One brand thinks so. FollowFollow GET THEM LETTERS OUT OF HERE When you scroll down in a moment, I’m going to show you a brand...
by Eric Wyatt | Oct 8, 2018 | Brand Basics, Brand Elements, Identity and Visualize
THE RIGHT URL The other day I was having a conversation with a business owner about his brand. This conversation ranged from logo changes, old services he is discontinuing soon, to new initiatives he is looking to offer. During the conversation, the topic of his...
by Eric Wyatt | Sep 24, 2018 | Brand Basics, Brand Elements, General, Identity and Visualize
May The Fonts Be With You As you know–hopefully–brand building is about stories, connections, and making an impact. One area at which you need to look that actually helps you in all aspects of your brand is your brand’s choice in fonts. The question that many...
by Eric Wyatt | Sep 24, 2018 | Brand Basics, Identity and Visualize
FIRST INTRODUCTIONS There is a branding tool being used today which, to some, started over 500 years ago. Yes the business card has a bit of confusion surrounding its origins. The confusion or disagreement among some historians, comes from how business cards...
by Eric Wyatt | Jul 23, 2018 | Brand Dynamics, Identity and Visualize
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Now that you have worked through...
by Eric Wyatt | Jul 23, 2018 | General, Identity and Visualize
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Finalizing your brand architecture...