Fonts and Branding

by Eric Wyatt | Sep 24, 2018 | Brand Basics, Brand Elements, General, Identity and Visualize

May The Fonts Be With You As you know–hopefully–brand building is about stories, connections, and making an impact. One area at which you need to look that actually helps you in all aspects of your brand is your brand’s choice in fonts. The question that many...

Sizing Up Facebook

by Eric Wyatt | Sep 17, 2018 | Brand Elements, Touchpoints and Interaction

GETTING FACEBOOK SQUARED AWAY As you set out to establish your brand’s Facebook page, you will find out that a very large portion of Facebook Interaction is based on visuals. Visual interaction is an important aspect of your brand’s success on Facebook. In...

Branding your Signature

by Eric Wyatt | May 19, 2018 | Brand Elements

Your emails branding element There is a small part of branding that over the years I have worked on with many companies. It’s a part that is often overlooked by smaller companies, yet is put in place by larger companies and then broken by employees. This simple...

The Different Brand Types

by Eric Wyatt | May 12, 2018 | Brand Basics, Brand Elements

Not all brands are created equal Brandis an interesting word. Sure, there is the literal definition—a good or type of product manufactured by a company under and known by a specific name. For most people, this single definition is enough. But, what if I told you there...

The Overlooked Brand Ambassadors

by Eric Wyatt | May 5, 2018 | Brand Basics, Brand Elements, Brand Ideals

Brand Ambassadors All Around Let me ask you a simple question: Does your brand have any brand ambassadors? If you answered ‘No,’ you might want to rethink that. No matter what size of business you have, you have brand ambassadors. Brand ambassadors tend to...

All the Colors

by Eric Wyatt | Apr 27, 2018 | Brand Basics, Brand Dynamics, Brand Elements

Colors All Around Color. It’s all around us; everywhere we look we can see it. Our world is naturally filled with a vast array of colors. In nature colors serve as indicators. They relate to potential mates, predators, prey, or hazards. If you were to close your...