by Eric Wyatt | Dec 3, 2018 | Brand Elements, Brand Ideals, Episode
FollowFollow Involving your family in your brand and what you do is a great way to improve what your doing. Your ability to involve your family can help cause a renewed invigoration, and help you find better joy in your brand. So I want to take a moment and talk about...
by Eric Wyatt | Nov 27, 2018 | Brand Elements, Touchpoints and Interaction
THE CUSTOMER EXPERIENCE As we set out to establish our brand, there is an interesting effect that takes place. Entrepreneurs tend to begin separating their brand from what we expect personally from any other brand or business. We fall into traps that if another brand...
by Eric Wyatt | Oct 15, 2018 | Brand Elements, Managing and Extending
KEEPING ON TRACK Your brand is a constantly moving instrument. With a wide variety of moving parts there is the ever-growing potential for a mistake to take place. These mistakes can cause a wide range of results from damaging your brand image to miscommunication and...
by Eric Wyatt | Oct 8, 2018 | Brand Basics, Brand Elements, Identity and Visualize
THE RIGHT URL The other day I was having a conversation with a business owner about his brand. This conversation ranged from logo changes, old services he is discontinuing soon, to new initiatives he is looking to offer. During the conversation, the topic of his...
by Eric Wyatt | Oct 1, 2018 | Brand Elements, General, Touchpoints and Interaction
CONNECT WITH THE POWER OF # In today’s branding world the term hashtag is a recognizable term. In the years before social media, the simple # symbol was known by a few names—number sign, pound sign, the symbol above the 3 on the keyboard, etc. It wasn’t...
by Eric Wyatt | Oct 1, 2018 | Brand Basics, Brand Elements, Clarifying and Articulation, Episode
FollowFollow Entrepreneurs often tend to take the easy way out when it comes to naming their brand, product, or business. This creates problems that are often not present at the beginning, but overtime they begin to show. Are you hurting the chances of customers...