Clarifying and Articulation: Naming Strategy, Brand Brief, Creative Brief, Brand Attributes
HOW OTHERS SEE YOUR BRAND? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: The second-to-last part of the...
Clarifying and Articulation: Develop Key Messaging
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Developing your key messaging is...
Clarifying and Articulation: Establish Brand Platform
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: During the second phase of the...
Clarifying and Articulation: Clarify Brand Strategy
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: The second stage of the second...
Clarifying and Articulation: Synthesize Learnings
A WHOLE NEW PHASE This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: We’ve discussed the Research and...
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