The Branding Misconception
FollowFollow Over the years I have had many discussions with people regarding branding. Over these 16+ years, a common misconception has come up. This misconception can lead people on a misguided path that can cause trouble for their brand later on. Transcript This...
Identity and Visualize: Explore Key Uses and Applications
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: In part 3of the Identity and...
Identity and Visualize: Design Brand Identity System
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Part three of the branding process...
Identity and Visualize: Brainstorming the “big idea” of your brand
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Moving right into the second part...
Identity and Visualize: Visualize the Future
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: By now you should have the first...
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