Believing In Your Brand

by Eric Wyatt | Oct 15, 2018 | Brand Basics, Episode

FollowFollow As we move our brands forward we often wonder If people will receive our brand the way we want them to. We work through all of the components of branding, processes, promises, brandmarks, trademarks, colors, fonts and more. These are very important and...

Domain Names

by Eric Wyatt | Oct 8, 2018 | Brand Basics, Brand Elements, Identity and Visualize

THE RIGHT URL The other day I was having a conversation with a business owner about his brand. This conversation ranged from logo changes, old services he is discontinuing soon, to new initiatives he is looking to offer. During the conversation, the topic of his...

5 Quick Tips to Help Your Brand Stand Out

by Eric Wyatt | Oct 1, 2018 | Brand Basics, Managing and Extending

GETTING NOTICED IN THE CROWD The world today is crowded and hectic. In 2015 it was estimated that the average American is exposed to somewhere between 4,000 and 10,000 ads every day. That is a lot of information being shown to the same people that you’re...

Commonly Overlooked Naming Problem

by Eric Wyatt | Oct 1, 2018 | Brand Basics, Brand Elements, Clarifying and Articulation, Episode

FollowFollow Entrepreneurs often tend to take the easy way out when it comes to naming their brand, product, or business. This creates problems that are often not present at the beginning, but overtime they begin to show. Are you hurting the chances of customers...

Fonts and Branding

by Eric Wyatt | Sep 24, 2018 | Brand Basics, Brand Elements, General, Identity and Visualize

May The Fonts Be With You As you know–hopefully–brand building is about stories, connections, and making an impact. One area at which you need to look that actually helps you in all aspects of your brand is your brand’s choice in fonts. The question that many...

Your Personal Billboard

by Eric Wyatt | Sep 24, 2018 | Brand Basics, Identity and Visualize

FIRST INTRODUCTIONS There is a branding tool being used today which, to some, started over 500 years ago. Yes the business card has a bit of confusion surrounding its origins. The confusion or disagreement among some historians, comes from how business cards...