Removing I Don’t Care
FollowFollow Three little words can cause your brand immense trouble down the road. “I don’t care” may seem harmless, however even a small sense of not caring can lead to not caring about other matters relating to your brand. So I was having a...
Generational Branding
GENERATIONS OF PEOPLE Establishing your brand means understanding your customers. Establishing your brand avatars helps in crafting an understanding of the people your brand will appeal to. Often as we go through setting up our avatars we often focus a lot on gender,...
Believing In Your Brand
FollowFollow As we move our brands forward we often wonder If people will receive our brand the way we want them to. We work through all of the components of branding, processes, promises, brandmarks, trademarks, colors, fonts and more. These are very important and...
4 Things Your Brand Can Learn from Lego
LEG GODT IS TO PLAY WELL In 1932 one of the world’s most valuable toy brands was founded in Billund, Denmark. When it was first formed, however, it was not a toy company—it started as a manufacturer of stepladders, ironing boards, stools, and wooden toys. Within...
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