Managing & Extending: Launch Internally
INTERNAL IS IMPORTANT This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: In the previous step, we talked about...
Managing & Extending: Develop Launch Plan
TIME FOR A PLAN This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: With all the previous parts and phases of...
Managing & Extending: Develop Brand Guidelines
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: A big component of Phase 5 of the...
Managing & Extending: Build Cohesion and Synergy Around the Brand System
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: As you move into the final phase...
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