Finding Balance

by Eric Wyatt | Nov 19, 2018 | Brand Ideals, Managing and Extending

A BALANCING ACTIt is not uncommon to find someone working at their desk or a table at 4:00 o’clock in the morning, somewhere in the world. They’re working on the “big project” that is going on at the moment. There is nothing wrong with working...

Touchpoint Headache

by Eric Wyatt | Oct 30, 2018 | Brand Ideals, Managing and Extending

A PLETHORA OF TOUCHPOINTS The topic of touchpointsisn’t anything new here at BrandingPower. We have discussed and shared touchpoint ideas before. Knowing and understanding the touchpoints that will best resonate with your customers is important. Knowing the...

Quick 5 Part Audits

by Eric Wyatt | Oct 15, 2018 | Brand Elements, Managing and Extending

KEEPING ON TRACK Your brand is a constantly moving instrument. With a wide variety of moving parts there is the ever-growing potential for a mistake to take place. These mistakes can cause a wide range of results from damaging your brand image to miscommunication and...

Customer Service Week Takeaways

by Eric Wyatt | Oct 8, 2018 | Brand Ideals, Managing and Extending

CUSTOMER SERVICE THIS LAST WEEK This last week, here in the United States, it was National Customer Service Week. National Customer Service Week was established back in 1984 by the International Customer Service Association (ICSA). In 1992 the U.S. Congress proclaimed...

5 Quick Tips to Help Your Brand Stand Out

by Eric Wyatt | Oct 1, 2018 | Brand Basics, Managing and Extending

GETTING NOTICED IN THE CROWD The world today is crowded and hectic. In 2015 it was estimated that the average American is exposed to somewhere between 4,000 and 10,000 ads every day. That is a lot of information being shown to the same people that you’re...

Managing & Extending: Nurture Brand Advocates or Ambassadors

by Eric Wyatt | Sep 3, 2018 | Managing and Extending

KEEP THE MOMENTUM GOING This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: The last part of Phase 5 is Nurture...