Research and Discovery: Brand and Brand Architecture
Branding Has Many Parts and Types This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: This article covers the...
Research and Discovery: Audits
What Is an Audit? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book I outline five phases of the branding process: This article covers the fourth part of the...
Research and Discovery: Research Stakeholders Needs and Perceptions
What Comes after Your Key Stakeholder Interviews? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: This...
Research and Discovery: Interviewing and Coordinating Key Management Members
When Branders become Interviewers This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book I outline 5 parts of the branding process: What I wanted to go over in...
Research and Discovery: Clarify Vision, Strategies, goals, and values
Branding has Phases In my e-book, 17 Mistakes that Can Harm Your Brand, one area I touch on is how branders assume that branding is easy.Many people think that setting up a brand is a fast and easy process, when in fact there are many parts that are involved in...
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