Discover the Power of Your Brand
Make Your Brand Better
The Latest Articles and Videos from BrandingPower
Article
End of Year Checklist
End-of-year reflection is helpful in planning for the upcoming year. What are some quick areas to look at of the upcoming year?
read moreEpisode
Is Today Your Enough Day
Is today going to be your enough day? Will today be the day that you finally decide you need to make some kind of significant change.
read moreWe respect your privacy and take protecting it very seriously. Read our privacy policy here.
Touchpoints & Interaction: Finalize Identity Design
Now that your visual identity presentation is done, you’re ready to finalize your identity.
read more
Identity and Visualization: Present Visual Strategy
It’s time to present your visual strategy. Are you ready? Learn what it takes to present yours today.
read more
Identity and Visualization: Finalize Brand Architecture
Your brand architecture can help your brand in many ways. Do you know the benefits of setting up your brand architecture?
read more
Identity and Visualize: Explore Key Uses and Applications
As you start to work on your brand identity system, you need to test against real world examples based on your key touchpoints.
read more
Identity and Visualize: Design Brand Identity System
You have a brand so you need a logo, right? No, you need a brand identity system, but what does that mean?
read more
Identity and Visualize: Brainstorming the “big idea” of your brand
What’s the big idea? Do you know your brands big idea, how it connects to your why and the characteristics of a successful big idea?
read more
Identity and Visualize: Visualize the Future
Planning for today starts with visualizing where you’ll be in the future.
read more
Clarifying and Articulation: Achieve Stakeholder Consensus
The last part of the clarifying and articulation phase requires gaining consensus. But what does consensus mean, and for what?
read more
Clarifying and Articulation: Naming Strategy, Brand Brief, Creative Brief, Brand Attributes
Are you ready to name your brand, how about providing a brand brief or creative brief? Does your brand meet the standard brand attributes?
read more