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Article
5 Things for The New Year
At the end of each year we try to determine changes for the upcoming year. Here are 5 areas that you can focus on to see an improvement in the upcoming year.
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The New Year Brings New Changes
As the new year grows closer, do you have your goals planned out? But why is just having goals not enough?
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Managing & Extending: Launch Internally
Your launch plan is in place, ready to go, where do you start? The overlooked internal Launch. Do you know how important launching internally is?
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Managing & Extending: Develop Launch Plan
You have worked hard to develop your brand, now you’re getting ready to reveal your brand. However, before you launch you need a plan.
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Managing & Extending: Develop Brand Guidelines
Brand guidelines keep your brand focused and on the right track, while offering flexibility. What should you include in your brand guidelines?
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Managing & Extending: Build Cohesion and Synergy Around the Brand System
Striving for cohesion and synergy are important to the success if your brand. Do you know the 4 basic steps to achieving this goal.
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Touchpoints & Interaction: Apply Brand Architecture
Your brand architecture has been decided on, now you need to apply it everywhere the affects your brand.
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Touchpoints & Interaction: Develop Brand System
Do you know, your brand system impacts the success of your brand? If not properly understood and thought out it can damage your brand.
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Touchpoints & Interaction: Prioritize and Design Applications
Having Created your visual identity, it is important to identify the applications that impact your brand and prioritize their impact to your brand.
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Touchpoints & Interaction: Initiate Trademark Registration
It is important to protect your brand; Trademark registration provides the protection you need. Do you know the trademark process?
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Touchpoints & Interaction: Develop Look and Feel
With Visual Identity designed how does it carry over to other areas impacting your look and feel?
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