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Article
Adobe Acrobat
Consistency is Important, but how do you ensure consistency on electronic files you send out?
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Meeting Brand Experience Expectations
What can we take away from Payless and their Palessi experiment? Matching your brand to your customers expectations can result in them paying more money for a product they would usually pay a reduced amount for.
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Your Personal Billboard
Do you know what touchpoint has been around for over 500 years? Is yours ready, do you have yours with you at all times?
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Brand Overview Effect
Have you heard of the Overview Effect that affects many astronauts? What is your brands Overview Effect moment?
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Sizing Up Facebook
Your Facebook page needs imagery. Do you know the proper sizes to look your best on the social media giant?
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Social Connection: Facebook
Does your brand use the king of Social Media? If not do you know how to setup and begin using Facebook?
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The Branding Misconception
I have had many discussions with people regarding branding and a misconception continues to come up. Does your branding fall into this misconception?
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Social Media and Your Brand
Setting up a Social media account for your brand has advantages and disadvantages. Do you know how social media can impact your brand?
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The Soda & Brand Connection: Improving your Brand with Connections
What is the connection with your brand? How do you connect with your brand, and how do your customers connect with your brand?
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Managing & Extending: Nurture Brand Advocates or Ambassadors
Your brand has launched who can you turn to, to help get your brands message out? Have you thought about your Brand Ambassadors and Brand Advocates?
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Managing & Extending: Launch Externally
Your brand is ready for the world, and the world is waiting for your brand. As you launch do you know the basics of launching externally?
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