Touchpoints & Interaction: Prioritize and Design Applications
GETTING A HANDLE ON YOUR APPLICATIONS This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: As you work your way...
Touchpoints & Interaction: Initiate Trademark Registration
Protect Your Work This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Up to this point in the Branding Process...
Touchpoints & Interaction: Develop Look and Feel
EXPAND YOUR VISUAL IDENTITY TO OTHER AREAS? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Now that you...
Touchpoints & Interaction: Finalize Identity Design
THE PATH TO FINALIZATION This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: After your visual strategy...
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