Commonly Overlooked Naming Problem
FollowFollow Entrepreneurs often tend to take the easy way out when it comes to naming their brand, product, or business. This creates problems that are often not present at the beginning, but overtime they begin to show. Are you hurting the chances of customers...
Clarifying and Articulation: Achieve Stakeholder Consensus
Obtaining Concensus? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: The last part of the Clarifying and...
Clarifying and Articulation: Naming Strategy, Brand Brief, Creative Brief, Brand Attributes
HOW OTHERS SEE YOUR BRAND? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: The second-to-last part of the...
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