Moving from Why to How
How Do You Do? Last week we discussed the need to discover What Is Your Why. As we discussed, your “Why” helps determine many parts of your brand—your drive, purpose, position, and more. Once you focus in on your brand’s “Why,” what comes...
Taglines: A Strong Connection With Your Customers
How do you quickly and easily tell what a brand stands for? Is it even possible to come up with a short expression of what your brand delivers? Yes! Welcome the little-yet-powerful tagline. Taglines are typically, but not always, a short phrase that help a brand in...
What is Your Why
Why Ask Why? Often brands or businesses start out with a single idea. Once they have an idea they tend to start thinking about how they will bring that idea to the masses. Often the planning or explanation of their new idea goes something like this: “I’ve...
What Goes Into Naming Your Brand?
Oh Romeo! Recently I was driving through town, and the local theater company is staging a production of that Shakespeare classic Romeo and Juliet. One of the famous portions of the play has Juliet opining “What’s in a name? That which we call a rose by any other name...
See More Book Selection by visiting our Selected Reads Page
