Touchpoints All Around
Getting Intouch With Customers While building and focusing on your brand, one part to keep in mind is the concept of touchpoints. Brand touchpoints include the people, places, or items that enable communication between your brand and your customers or potential...
Moving from Why to How
How Do You Do? Last week we discussed the need to discover What Is Your Why. As we discussed, your “Why” helps determine many parts of your brand—your drive, purpose, position, and more. Once you focus in on your brand’s “Why,” what comes...
Taglines: A Strong Connection With Your Customers
How do you quickly and easily tell what a brand stands for? Is it even possible to come up with a short expression of what your brand delivers? Yes! Welcome the little-yet-powerful tagline. Taglines are typically, but not always, a short phrase that help a brand in...
Who are Your Brand’s Stakeholders?
Why Stakeholders Throughout my years with the various companies that I’ve had the pleasure of working with, I have interacted with many wonderful people. Each business has a unique “feel” and environment, bringing together a distinctive mixture of...
What Goes Into Naming Your Brand?
Oh Romeo! Recently I was driving through town, and the local theater company is staging a production of that Shakespeare classic Romeo and Juliet. One of the famous portions of the play has Juliet opining “What’s in a name? That which we call a rose by any other name...
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