The Different Brand Types
Not all brands are created equal Brandis an interesting word. Sure, there is the literal definition—a good or type of product manufactured by a company under and known by a specific name. For most people, this single definition is enough. But, what if I told you there...
What Is Your Position?
Brand Position and Taglines are not Interchangeable As you know by now, taglines are a helpful part of your brand, and as we’ve discussed there is often a misconception when it comes to taglines vs. brand position . It is easy to understand how they can be...
The Overlooked Brand Ambassadors
Brand Ambassadors All Around Let me ask you a simple question: Does your brand have any brand ambassadors? If you answered ‘No,’ you might want to rethink that. No matter what size of business you have, you have brand ambassadors. Brand ambassadors tend to...
Who Is Your Avatar?
Customer Avatars Let’s face it, if you’re building a brand you’re dealing with customers. Your customers, no matter what type of business you are running, have personalities. Getting to know your customers and knowing their personalities will help...
All the Colors
Colors All Around Color. It’s all around us; everywhere we look we can see it. Our world is naturally filled with a vast array of colors. In nature colors serve as indicators. They relate to potential mates, predators, prey, or hazards. If you were to close your...
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