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Article
When it’s Time to Rebrand
End-of-year reflection is helpful in planning for the upcoming year. What are some quick areas to look at of the upcoming year?
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Family and Your Brand
Involving your family in your brand and what you do is a great way to improve what your doing. Your ability to involve your family can help cause a renewed invigoration, and help you find better joy in your brand.
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Clarifying and Articulation: Develop Key Messaging
Key messaging helps to educate not only customers but also your team on your brand. What is key messaging though?
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Clarifying and Articulation: Establish Brand Platform
Your brand platform is a combination of different elements, but what are these elements?
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Clarifying and Articulation: Clarify Brand Strategy
Strategy is important whenever you are going against anyone else. Your brand is going against other brands does it have a strategy in place?
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Clarifying and Articulation: Synthesize Learnings
The second branding Phase begins with synthesizing your learnings and data from the research and discovery phase, but what does that mean?
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Research and Discovery: Preparing and Presenting Your Audit Readout
With research and discovery almost completed, what is the final step of the first branding phase? The Brand Audit Readout, the true final research step.
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Research and Discovery: Brand and Brand Architecture
Knowing your brands architecture type will help you in creating a brand that will have long life and how it can expand later.
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Research and Discovery: Audits
Audits give valuable and insightful information needed for proper brand setup. Do you know what types of audits to run to help guide your brand?
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Research and Discovery: Research Stakeholders Needs and Perceptions
Keeping Key Stakeholders’ needs and perceptions in mind allows for better engagement and brand values adoption.
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Research and Discovery: Interviewing and Coordinating Key Management Members
Interviewing Key Stakeholders provides valuable insights that are vital to the research and discovery phase of branding, do you know how to start?
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