by Eric Wyatt | Oct 1, 2018 | Brand Elements, General, Touchpoints and Interaction
CONNECT WITH THE POWER OF # In today’s branding world the term hashtag is a recognizable term. In the years before social media, the simple # symbol was known by a few names—number sign, pound sign, the symbol above the 3 on the keyboard, etc. It wasn’t...
by Eric Wyatt | Oct 1, 2018 | Brand Basics, Brand Elements, Clarifying and Articulation, Episode
FollowFollow Entrepreneurs often tend to take the easy way out when it comes to naming their brand, product, or business. This creates problems that are often not present at the beginning, but overtime they begin to show. Are you hurting the chances of customers...
by Eric Wyatt | Sep 24, 2018 | Brand Basics, Brand Elements, General, Identity and Visualize
May The Fonts Be With You As you know–hopefully–brand building is about stories, connections, and making an impact. One area at which you need to look that actually helps you in all aspects of your brand is your brand’s choice in fonts. The question that many...
by Eric Wyatt | Sep 24, 2018 | Brand Basics, Identity and Visualize
FIRST INTRODUCTIONS There is a branding tool being used today which, to some, started over 500 years ago. Yes the business card has a bit of confusion surrounding its origins. The confusion or disagreement among some historians, comes from how business cards...
by Eric Wyatt | Sep 24, 2018 | Brand Basics, Episode, General
FollowFollow Many Astronauts, when they travel into space, experience a cognitive shift. Known at the Overview Effect, they experience a change of perception. By being able to see the whole Earth they understand more the importace humans have on the Earth, And how we...