Quick 5 Part Audits

by Eric Wyatt | Oct 15, 2018 | Brand Elements, Managing and Extending

KEEPING ON TRACK Your brand is a constantly moving instrument. With a wide variety of moving parts there is the ever-growing potential for a mistake to take place. These mistakes can cause a wide range of results from damaging your brand image to miscommunication and...

Domain Names

by Eric Wyatt | Oct 8, 2018 | Brand Basics, Brand Elements, Identity and Visualize

THE RIGHT URL The other day I was having a conversation with a business owner about his brand. This conversation ranged from logo changes, old services he is discontinuing soon, to new initiatives he is looking to offer. During the conversation, the topic of his...

Your Brands History

by Eric Wyatt | Oct 8, 2018 | Brand Ideals, Episode

FollowFollow We work hard to build our brands. Everyday the work we put in, is an effort to build and establish something that impacts the world. Your brands story continues to grow day by day. However, one of these days you won’t be here to help it anymore,...

Customer Service Week Takeaways

by Eric Wyatt | Oct 8, 2018 | Brand Ideals, Managing and Extending

CUSTOMER SERVICE THIS LAST WEEK This last week, here in the United States, it was National Customer Service Week. National Customer Service Week was established back in 1984 by the International Customer Service Association (ICSA). In 1992 the U.S. Congress proclaimed...

5 Quick Tips to Help Your Brand Stand Out

by Eric Wyatt | Oct 1, 2018 | Brand Basics, Managing and Extending

GETTING NOTICED IN THE CROWD The world today is crowded and hectic. In 2015 it was estimated that the average American is exposed to somewhere between 4,000 and 10,000 ads every day. That is a lot of information being shown to the same people that you’re...