The Simplest Yet Overlooked Touchpoint

by Eric Wyatt | Nov 19, 2018 | Episode

FollowFollow Talking to local Chamber of Commerce I ran a small branding experiment. This experiment showed that many people are not prepared with the simplest of touch points. This touch point is often overlooked by many entrepreneurs and businesses these days. Okay,...

Finding Balance

by Eric Wyatt | Nov 19, 2018 | Brand Ideals, Managing and Extending

A BALANCING ACTIt is not uncommon to find someone working at their desk or a table at 4:00 o’clock in the morning, somewhere in the world. They’re working on the “big project” that is going on at the moment. There is nothing wrong with working...

Consumer Stats

by Eric Wyatt | Nov 19, 2018 | Brand Ideals, Research and Discovery

WHAT’S IN A STAT? Often as we set out to establish our brand we have to wear many hats. This seems to be the case for any size company, but is even more true for entrepreneurs. As entrepreneurs, there are days where you wear every preverbal hat possible—CEO...

Discovering My True Geak

by Eric Wyatt | Nov 13, 2018 | Brand Basics, Brand Ideals, Episode

FollowFollow After a busy week, I needed to share with you about my Inner Geak, and how being a Geak helped me discover my Why. Your why is important in setting up your brand and finding balance in your life. You may have noticed this last week there was no...

The Most Valuable Brand Sign Ever

by Eric Wyatt | Oct 30, 2018 | Brand Basics, Brand Ideals, Episode

FollowFollow Recently I was talking with the owner of a small, single theater, movie house. The theater is loved by the community and does modestly well for a small town theater. While talking with this owner in her small office I turned around and saw the most...