Don’t Fear the Unknown
FollowFollow When we were young we could do anything because we weren't afraid. But now as we've gotten older and "wiser" we've allowed fear of the unknown, to stop us before we even begin. So, there’s this thing that I hate when people do this. Being brander,...
5 Things for The New Year
START THE YEAR OFF RIGHT So here you are—it’s the end of the year and you’re waiting for the ball to drop. You reflect back to what you were doing 12 months ago, and you remember being in the same spot you are now. You know you want to make a difference in the...
Meeting Brand Experience Expectations
FollowFollow What can we take away from Payless and their Palessi experiment? Matching your brand to your customers expectations can result in them paying more money for a product they would usually pay a reduced amount for. An exciting thing happened this last couple...
End of Year Checklist
GET READY WITH A CHECK The end of any year brings with it a certain number of things—reflection, goal setting, resolutions, and so forth. The end of year also allows a natural time to look back and think about certain areas affecting your brand. You can evaluate what...
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