Who Is Your Avatar?

by Eric Wyatt | May 3, 2018 | Brand Basics, Brand Ideals

Customer Avatars Let’s face it, if you’re building a brand you’re dealing with customers. Your customers, no matter what type of business you are running, have personalities. Getting to know your customers and knowing their personalities will help...

All the Colors

by Eric Wyatt | Apr 27, 2018 | Brand Basics, Brand Dynamics, Brand Elements

Colors All Around Color. It’s all around us; everywhere we look we can see it. Our world is naturally filled with a vast array of colors. In nature colors serve as indicators. They relate to potential mates, predators, prey, or hazards. If you were to close your...

Naming Your Brand

by Eric Wyatt | Apr 26, 2018 | Brand Basics, Brand Dynamics, Brand Elements

What is a Name? In the last couple of weeks, I have gotten some questions relating to naming and what goes into it. I was actually planning to discuss naming a month or two from now, but figured you might find it helpful if I moved up my thoughts to today. Naming a...

Touchpoints All Around

by Eric Wyatt | Apr 21, 2018 | Brand Basics, General

Getting Intouch With Customers While building and focusing on your brand, one part to keep in mind is the concept of touchpoints. Brand touchpoints include the people, places, or items that enable communication between your brand and your customers or potential...

Moving from Why to How

by Eric Wyatt | Apr 19, 2018 | Brand Basics, Brand Elements

How Do You Do? Last week we discussed the need to discover What Is Your Why. As we discussed, your “Why” helps determine many parts of your brand—your drive, purpose, position, and more. Once you focus in on your brand’s “Why,” what comes...