Glossary of
Branding Terms
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- B2A
- B2B
- B2C
- Brand
- Brand Architecture
- Brand Brief
- Brand Culture
- Brand Identity
- Brand-Positioning
- Brand Strategy
- Brand Style Guide
- Brand Touchpoints
- Branded House Architecture
- C-Level Executives
- Creative Brief
- Customer Segment
- House of Brands Architecture
- Hybrid Brand Architecture
- Intangibles
- Intellectual property
- Lockup
- Logo
- Masterbrand
- Quarter
- Registered Trademark
- ROI
- Tangibles
- Trademark
- UI
- Unique Selling Proposition (USP)
- UX
