Brand Architecture

by Eric Wyatt | Aug 17, 2018

« Back to Glossary Index

The way a brand structures sub-brands and how they interact with each other and with customers.

Related Articles:

Managing & Extending: Develop Brand Guidelines
Brand guidelines keep your brand focused and on the right track, while offering flexibility. What should you include in your brand guidelines?

« Back to Glossary Index

Make Your Brand Better

The BrandingPower newsletter is your source for FREE weekly branding information. Subscribe today to receive this valuable weekly resource that can help make your brand better than ever.

Thank you, please check your email and confirm your subscription!

We respect your privacy and take protecting it very seriously. Read our privacy policy here.