Hybrid Brand Architecture

by Eric Wyatt | Aug 17, 2018

« Back to Glossary Index

A brand that has several sub-brands/products. Each sub-brand/product is branded using either the house of brands architecture or branded house architecture.

Related Articles:

Touchpoints & Interaction: Apply Brand Architecture
Your brand architecture has been decided on, now you need to apply it everywhere the affects your brand.

« Back to Glossary Index

Make Your Brand Better

The BrandingPower newsletter is your source for FREE weekly branding information. Subscribe today to receive this valuable weekly resource that can help make your brand better than ever.

Thank you, please check your email and confirm your subscription!

We respect your privacy and take protecting it very seriously. Read our privacy policy here.