Brand

The mixture of tangibles, both physical and intangible that when combined and exercised and managed properly, differentiate one from a competitor.

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Managing & Extending: Launch Internally
Your launch plan is in place, ready to go, where do you start? The overlooked internal Launch. Do you know how important launching internally is?
Managing & Extending: Nurture Brand Advocates or Ambassadors
Your brand has launched who can you turn to, to help get your brands message out? Have you thought about your Brand Ambassadors and Brand Advocates?
The Soda & Brand Connection: Improving your Brand with Connections
What is the connection with your brand? How do you connect with your brand, and how do your customers connect with your brand?
Social Media and Your Brand
Setting up a Social media account for your brand has advantages and disadvantages. Do you know how social media can impact your brand?

Related Glossary Terms:

Make Your Brand Better