by Eric Wyatt | Jan 14, 2019 | Brand Basics, Clarifying and Articulation, Identity and Visualize, Managing and Extending, Research and Discovery
Wordless Brandmark By: Eric Wyatt When a brand reaches 80% recognition are they at the point they can drop their name from their logo? One brand thinks so. FollowFollow GET THEM LETTERS OUT OF HERE When you scroll down in a moment, I’m going to show you a brand...
by Eric Wyatt | Nov 19, 2018 | Brand Ideals, Research and Discovery
WHAT’S IN A STAT? Often as we set out to establish our brand we have to wear many hats. This seems to be the case for any size company, but is even more true for entrepreneurs. As entrepreneurs, there are days where you wear every preverbal hat possible—CEO...
by Eric Wyatt | Oct 23, 2018 | Research and Discovery
GENERATIONS OF PEOPLE Establishing your brand means understanding your customers. Establishing your brand avatars helps in crafting an understanding of the people your brand will appeal to. Often as we go through setting up our avatars we often focus a lot on gender,...
by Eric Wyatt | Jun 11, 2018 | Brand Basics, Research and Discovery
YOUR HARD WORK HAS PRODUCED RESULTS This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Over the last couple of...
by Eric Wyatt | Jun 11, 2018 | Brand Basics, Research and Discovery
Branding Has Many Parts and Types This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: This article covers the...
by Eric Wyatt | May 30, 2018 | Brand Basics, Research and Discovery
What Is an Audit? This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book I outline five phases of the branding process: This article covers the fourth part of the...