by Eric Wyatt | Sep 24, 2018 | Brand Basics, Episode, General
FollowFollow Many Astronauts, when they travel into space, experience a cognitive shift. Known at the Overview Effect, they experience a change of perception. By being able to see the whole Earth they understand more the importace humans have on the Earth, And how we...
by Eric Wyatt | Sep 17, 2018 | Brand Basics, Episode
FollowFollow Over the years I have had many discussions with people regarding branding. Over these 16+ years, a common misconception has come up. This misconception can lead people on a misguided path that can cause trouble for their brand later on. Transcript This...
by Eric Wyatt | Jul 16, 2018 | Brand Basics, Identity and Visualize
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: In part 3of the Identity and...
by Eric Wyatt | Jul 16, 2018 | Brand Basics, Identity and Visualize
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Part three of the branding process...
by Eric Wyatt | Jul 9, 2018 | Brand Basics
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: Moving right into the second part...
by Eric Wyatt | Jul 9, 2018 | Brand Basics
STRATEGY IS ALWAYS NEEDED This article continues examining, in depth, the parts of the branding process that I introduced in my e-book, 17 Mistakes that Can Harm Your Brand. In the book, I outline five phases of the branding process: By now you should have the first...