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The Latest Articles and Videos from BrandingPower
Article
It’s Good!
With the Super Bowl, comes what many consider super ads. How did this year’s ads stack up?
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Deliverables
When customers interact with your brand they tend to have an expectation as to what they will get. When your brand offers something to its customers you need to make sure that your systems are in place to handle what you’re offering.
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Bohemian Branding
Bohemian Rhapsody a case study for branding? What can a 40 year old song teach us about branding?
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Finding Balance
The new Holy-Grail, work-life balance. It’s not impossible to have in your live, and it starts with focusing on 8 hours a day.
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Consumer Stats
Understanding customer expectations can help your bottom-line. The question is; do you know what can help?
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Discovering My True Geak
I am a Geak, not a GEEK but rather a GEAK, and being this geak is my “why.” Let me explain my GEAK to you.
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The Most Valuable Brand Sign Ever
While talking with this owner in her small office I turned around and saw the most valuable brand sign ever. Consisting of three simple words.
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Touchpoint Headache
With well over 90 base, brand touchpoints, the way you connect with customers is always increasing. The tough part comes in adding new ways.
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Removing I Don’t Care
Three little words can cause your brand immense trouble down the road. “I don’t care” may seem harmless, however It can lead to trouble down the road.
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Generational Branding
Generational Groups are a great way to connect with customers most likely to use your brand. Do you know the differences between generational groups.
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Believing In Your Brand
As we move our brands forward we often wonder If people will receive our brand the way we want them to. We should make sure that we believe in our brand.
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