Taglines: A Strong Connection With Your Customers

by Eric Wyatt | Apr 13, 2018 | Brand Basics, Brand Dynamics, Brand Elements

How do you quickly and easily tell what a brand stands for? Is it even possible to come up with a short expression of what your brand delivers? Yes! Welcome the little-yet-powerful tagline. Taglines are typically, but not always, a short phrase that help a brand in...

What is Your Why

by Eric Wyatt | Apr 12, 2018 | Brand Elements, Brand Ideals

Why Ask Why? Often brands or businesses start out with a single idea. Once they have an idea they tend to start thinking about how they will bring that idea to the masses. Often the planning or explanation of their new idea goes something like this: “I’ve...

Who are Your Brand’s Stakeholders?

by Eric Wyatt | Apr 4, 2018 | Brand Basics, Brand Ideals

Why Stakeholders Throughout my years with the various companies that I’ve had the pleasure of working with, I have interacted with many wonderful people. Each business has a unique “feel” and environment, bringing together a distinctive mixture of...

What Goes Into Naming Your Brand?

by Eric Wyatt | Apr 3, 2018 | Brand Basics, Brand Elements

Oh Romeo! Recently I was driving through town, and the local theater company is staging a production of that Shakespeare classic Romeo and Juliet. One of the famous portions of the play has Juliet opining “What’s in a name? That which we call a rose by any other name...