Customer Service Is A Vital Basic of Any Brand
Customer Service is Part of Customer Experience We all have something in common—we each have a customer service story of some kind. Whether it is good or bad, we each have one. As a brander, you have to remember that your customers have those interactions as well....
The Different Brand Types
Not all brands are created equal Brandis an interesting word. Sure, there is the literal definition—a good or type of product manufactured by a company under and known by a specific name. For most people, this single definition is enough. But, what if I told you there...
What Is Your Position?
Brand Position and Taglines are not Interchangeable As you know by now, taglines are a helpful part of your brand, and as we’ve discussed there is often a misconception when it comes to taglines vs. brand position . It is easy to understand how they can be...
The Overlooked Brand Ambassadors
Brand Ambassadors All Around Let me ask you a simple question: Does your brand have any brand ambassadors? If you answered ‘No,’ you might want to rethink that. No matter what size of business you have, you have brand ambassadors. Brand ambassadors tend to...
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