by Eric Wyatt | Feb 23, 2019 | Episode
Apple’s Mistake by: Eric Wyatt Often small brands worry that they are making huge mistakes. Recently Apple made a mistake you should use this example to help remind yourself that your brand can overcome mistakes. FollowFollow Apple’s Mistake Transcript...
by Eric Wyatt | Jan 14, 2019 | Episode
Deliverables by: Eric Wyatt When customers interact with your brand they tend to have an expectation as to what they will get. When your brand offers something to its customers you need to make sure that your systems are in place to handle what you're offering....
by Eric Wyatt | Jan 1, 2019 | Episode
FollowFollow When we were young we could do anything because we weren't afraid. But now as we've gotten older and "wiser" we've allowed fear of the unknown, to stop us before we even begin. So, there’s this thing that I hate when people do this. Being brander,...
by Eric Wyatt | Dec 24, 2018 | Episode
FollowFollow What can we take away from Payless and their Palessi experiment? Matching your brand to your customers expectations can result in them paying more money for a product they would usually pay a reduced amount for. An exciting thing happened this last couple...
by Eric Wyatt | Dec 19, 2018 | Episode
FollowFollow As the new year grows closer, do you have your goals planned out? But why is just having goals not enough? This time of year, we tend to focus a lot on the things that we’ve done in the past year, the things that we hope to do in the upcoming year....
by Eric Wyatt | Dec 11, 2018 | Episode
FollowFollow “When is today going to be your enough day?” When are you gonna sit there and be aware of the fact that things aren’t changing, and you need to make some kind of significant change in order to get the result that you’re hoping for,...