by Eric Wyatt | Oct 15, 2018 | Brand Dynamics, Brand Ideals, Case Studies
LEG GODT IS TO PLAY WELL In 1932 one of the world’s most valuable toy brands was founded in Billund, Denmark. When it was first formed, however, it was not a toy company—it started as a manufacturer of stepladders, ironing boards, stools, and wooden toys. Within...