All the Colors

by Eric Wyatt | Apr 27, 2018 | Brand Basics, Brand Dynamics, Brand Elements

Colors All Around Color. It’s all around us; everywhere we look we can see it. Our world is naturally filled with a vast array of colors. In nature colors serve as indicators. They relate to potential mates, predators, prey, or hazards. If you were to close your...

Naming Your Brand

by Eric Wyatt | Apr 26, 2018 | Brand Basics, Brand Dynamics, Brand Elements

What is a Name? In the last couple of weeks, I have gotten some questions relating to naming and what goes into it. I was actually planning to discuss naming a month or two from now, but figured you might find it helpful if I moved up my thoughts to today. Naming a...

Taglines: A Strong Connection With Your Customers

by Eric Wyatt | Apr 13, 2018 | Brand Basics, Brand Dynamics, Brand Elements

How do you quickly and easily tell what a brand stands for? Is it even possible to come up with a short expression of what your brand delivers? Yes! Welcome the little-yet-powerful tagline. Taglines are typically, but not always, a short phrase that help a brand in...